For a quarter century, I have leveraged professional-grade business skills on behalf of the creatives, the adventurers, the terroir-seekers, and the family artisans in the wine world.
— Austin Beeman, MBA Wine & Spirits Management
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Austin Beeman…

is a veteran of the wine business with nearly a quarter century’s experience in Marketing and Sales (wholesale, retail, & DTC.)

Austin has a deep knowledge of the global wine business with expertise in Wholesale Distribution, Brand Management, B2B & B2C Fine Wine Sales, and Wine Marketing with Quantifiable ROI. Austin Beeman most recently executed on that expertise for Cutting Edge Selections as Vice President of Marketing / Brand Manager Emerging Regions.

While Director of Marketing for Bonny Doon Vineyard, he managed one of the most successful crowdfunding campaigns in the wine industry.

His video podcast “Understanding Wine with Austin Beeman” has been praised in USA Today and has reached nearly one million wine lovers around the world.

Austin holds the prestigious MBA in Wine & Spirits Management from Kedge Business School in Bordeaux.

I, Austin Beeman, have been in the wine business my entire adult life, following a passion that started in 1999 during a year spent living in Southwest France.  I leverage professional-grade business skills on behalf of the creatives, the adventurers, the terroir-seekers, and the family artisans in the wine world.

A few highlights of my career:

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"Austin Beeman is a wine expert who blogs about wine, travel, and photography."

- USA Today (Nov 9, 2011)

  • Vice President of Marketing & Brand Manager: Emerging Regions. Cutting Edge Selections, one of the largest and most important independent fine wine importer/distributors in the Midwest.

    • Executed the implementation of SAP Business One

      Brand Managed two phenomenally successful launches: Vinum (Croatia/Slovenia) & Jenny and Francois (Natural Wines) and was involved in the launch of more than a dozen additional brands.

      Oversaw implementation and training for SevenFifty/Provi

      Modernized and greatly expanded CES Marketing profile.

      Ran www.cuttingedgeselections.com and CES Social Media

      Executed significant sales growth as Sales Manager for Toledo and NW Ohio.

  • Director of Marketing for Bonny Doon Vineyard

    • Dramatically enhanced the Direct-to-Consumer Sales program with noted growth in Wine Club and E-commerce sales.

    • Successfully led Randall Grahm's crowdfunding campaign "Popelouchum Vineyard: 10,000 Grapes for a New Wine" , raising over $175,000 to plant a biodynamic vineyard.

  • MBA in Wine & Spirits Management from Kedge Business School.

    • This was a joint program that took me to Bordeaux, Sonoma County, Australia, Shanghai, and Hong Kong, with emphasis on the global wine business.

  • A Featured speaker at three Wine Bloggers' Conferences; Lodi in 2016, Santa Rosa in 2017, and Oregon in 2021.

  • Independent Wine Merchant. I ran the retail wine program for Walt Churchill's Market for nine years. We grew sales 10x in that time while advancing the cause of boutique and hand-crafted wine.

  • Bespoke Wine Tour Operator since 2010. I created custom/bespoke wine tours to France, Italy, and California with a focus on deep and intimate experiences with wineries that are off the tourist path.

  • Online Video Show Producer for Understanding Wine with Austin Beeman.

    • Nearly one million downloads in over 50 countries.

    • Routinely ranked as a top ten wine video podcast in the iTunes Podcast Directory.